Belardi Wong 7th Annual Summit: The Inside Scoop
…Just like that our 7th Annual Marketing Summit is behind us. We are proud to announce that this was our largest audience yet; a testament to the content that our esteemed speakers brought to Napa this year!
In fact, check out some of their direct quotes below – tried & true sentiments for how to be successful in the marketplace today…
“Marketing is an art & even though data and technology are table stakes, we have to work to preserve the art side of marketing – we still need to dream a bit.” – Jay Sung, Operating Partner & CMO at Brentwood Associates
“Believe in the company store model.” – Natalie King, Executive VP at Stonewall Kitchen
“Reinvent today’s standards with products that represent creativity and enhance the customer experience because loyalty goes far beyond transactional data.” – Andre Atemasov, VP of Loyalty at Rodan + Fields, LLC
“Creativity is the #1 most valued skill with the Gen Z population.” – Marian Kwon, Partner & Chief Strategist at Kindred; Co-founder of Epic Sky & Monika Rose, Founder & CEO at Kindred; Co-founder of Epic Sky
“When I think of the customer, I think of Surround Sound. So, how can we surround the customer with our product/ brand?” – Mike O’Reilly, Chief Digital Officer at Perricone MD
“We like to say that we turned a chore into a treat.” – Matt Carrington, VP of Marketing at Framebridge
“Inclusivity matters.” – Lizzy Eisenberg, Influencer Expert and Director at ShopStyle
“Mobile is everything. With our app, we can have an exclusive conversation with our clients. I mean, talk about personalization.” – Lisa Kueffel, VP of Client Experience at Sephora
“There is no end to intelligent retail. It really is today’s journey.” – Janie Yu, Partner at Fung Capital USA
“Today, marketing is all about people. Consumers want personalized service at all times. This is the new normal.” – Scott McKinley, CEO at IDify
Advice for social media marketing:
“Test fast, move quickly and create 10+ variations.” – Nisho Cherison, Senior Director of Growth at Thirdlove
“Allow yourself to be imperfect...A little bit of boost can go a long way.” – Kristen Gasior, CMO at Balsam Brands
“Just get started. Put out a bunch of iterations all the time.” – Renee Halvorsen, Senior Director of Marketing & E-Commerce at Marine Layer
“Seeing is knowing. Visuals are everything…Get people to explore possibilities.” – Amy Vener, Retail Vertical Strategy Lead at Pinterest
We are staring at a new “retail.” With themes of personalization, customer experience, omnichannel and brand management, the 7th Annual Marketing Summit was overflowing with helpful tips and tactics not only from speakers, but from all of the networking that occurred.
To conclude the two-day event, Polly Wong, Managing Partner, Strategic/ E-Commerce/ Creative Services at Belardi Wong, discussed the importance of putting a value on your product/ service and how we can be “future proof.” In fact, check out some of the event highlights here. If you’re interested in hearing more, please reach out to Polly.