Entrance into the education market
Belardi Wong began targeting the education market over 10 years ago when the team recognized an enormous opportunity within this industry. Today, Belardi Wong works with over 25 of the nation’s top universities to successfully augment business.
new movers for Home Brand
Belardi Wong was contracted to discover new opportunities to expand prospecting offers. They hoped to reach new homeowners within the first year of their move. Belardi Wong was tasked with identifying target customers.
outsourced marketing for Children's Brand
This International Children’s Apparel Brand launched in 2002 with a unique, niche approach to children’s apparel. Client A had developed a small, loyal customer base but struggled to effectively acquire new customers. Competition from mature brands like Hanna Andersson, Mini Boden and traditional retailers like the Gap was fierce. When Client A contracted with Belardi Wong in 2010, their direct mail marketing efforts consisted of five catalogs per year.
new audience for brand spin-off
Belardi Wong was contacted by an International High End Home Brand to assist in introducing and marketing an expanded category of modern home furnishings, targeting a unique and incremental audience through a spin-off catalog. The target customer would be more affluent than their typical DTC home shopper. Subsequently, the ultramodern aesthetic would require a creative and out-of-the-box approach to prospecting.
catalog launch for women's apparel
With digital marketing becoming more expensive, more saturated, more competitive, and more promotional than ever, this Premium Women’s Apparel Brand sought alternative ways to profitably drive sales to their retail stores and website, and grow their buyer file.