6th Annual Marketing Summit: A Full Recap
NEW YORK, May 16, 2017 /PRNewswire/ — Belardi/Ostroy, a leading full-service direct marketing and creative agency, held its 6thAnnual Marketing Summit May 4-5 in Napa, CA. The theme was “Driving Retail Forward.” The retailer-only conference was held at the Napa Valley Marriott Hotel & Spa and was attended by the firm’s clients as well as other premier retail brands.
This year’s event drew brands from across the United States to discuss industry opportunities and challenges including merchandising, creative, data and technology, and customer acquisition and retention. Over 100 marketers and brands were in attendance, including American Giant, Z Gallerie, ELOQUII, Petco, New Balance and Lucky Brand.
“A customer-centric organization starts with a culture of listening,” said Kelly Goldston, VP of Marketing at ELOQUII. “You can’t be truly customer-centric until the entire company commits to seeking out honest feedback from your customers in as many ways possible.”
Other speakers focused on customer-retention and brand-relevance within a particular niche.
“Great brands are built on being relevant to your customer and differentiated from your competition,” said Chris Nicklo, VP, Customer and CMO at Z Gallerie. “We’ve created a brand story that sets the stage for growth.”
“We have to find a way to be local and personal on a mass scale level,” said Belardi/Ostroy’s Managing Partner, Strategic/Ecommerce/Creative Services, Polly Wong, in her closing remarks. “Each year, our summit gets better, bigger…and brighter. The hope is that we come together to brainstorm and discuss ways to help each other succeed in this ever-changing industry.” View Press-Release.