Leadership Team


Donna Belardi 


Donna has been a marketing expert, industry leader, and thought partner to clients for over 30 years. For her, it’s always been and always will be about the client. This focus drives our ongoing evolution as new marketing channels, data, and technology are creating new opportunities for our clients. Her vision extends beyond sales towards full strategic engagement with our clients’ businesses across channels.  With a uniquely collaborative philosophy towards acquisition and retention, her team of experts delivers unparalleled results. When Donna’s not racking up massive frequent flier miles with all her client meetings you can find her hiking with her family or on the ski slopes of Vermont.   



Polly Wong 

Managing Partner, Strategic/ E-Commerce/Creative Services

Polly has more than 20 years of experience working at and with the best retail brands in the industry, across apparel, home, food/gift, and the children's market. She joined Belardi Wong more than 10 years ago to help transform the company into a full-service marketing firm, and her experience includes business strategy across all channels for large omni-channel retailers, online retailers, emerging brands, and catalogers. Today, with an inside view to more than 200 retailers, Polly is committed to providing industry-leading insights and trends across channels and categories, with an emphasis on leveraging data and technology to push retail forward. A very busy working mom, when she has a free minute she loves nothing more than a glass of wine over a game of Boggle with her kids.


Heather Murphy

Executive Vice President, Acquisition Services

New customer acquisition has been at the core of our company for 20 years, and Heather has been leading that mission with us since day one as a member of the original team. As a seasoned veteran working with high-end retailers like Williams-Sonoma Inc., J.Crew, Blue Apron and Orchard Brands, Heather has been instrumental in the customer file growth for all our clients. Having started by building the best catalog prospecting plans in the business, Heather continues to leverage her data-driven-yet-creative approach to new customer acquisition by building integrated new customer acquisition plans across channels, including direct mail, catalogs, shared mail, package inserts, display, email, and social. In her spare time, Heather enjoys a sophisticated California wine in her garden.



Jeanette Cassano

Senior Vice President, Fundraising

A 30-year veteran within the non-profit community, Jeanette leads Belardi Wong’s Fundraising Division. With an outstanding reputation as an industry leader and donor acquisition expert, she works with over 50 organizations. Jeanette’s creativity, passion, and collaborative approach in achieving mission-based goals translates to true thought-partnership. Jeanette was a founding member of the DMA’s Subcommittee on the Environment and Social Responsibility, and for the past 10 years has been regularly featured as a DM 101 and 201 Workshop speaker for the DMA Nonprofit Federation, the DMAW and the DMFA. Jeanette focuses on community service and volunteerism in her personal life; she is a member of the California Disaster Corps and also volunteers as an adoption counselor at a local animal shelter.


anne marie coffey

Senior Vice President, Strategic Engagements

After a long career on the brand side at companies like Barnes & Noble and Lillian Vernon, Anne Marie joined Belardi Wong to share her deep knowledge in business insights and direct marketing with our clients. A self-admitted data geek, she was a client before joining the team (like many of our staff) and has been with us for ten years. As one of our most experienced team members, she is often leading up due diligence for one of our private equity clients or heading up key strategic accounts. She enjoys being tasked with the most challenging of initiatives, referring to it as “good mental gymnastics.” In her free time, Anne Marie loves to curl up with a good book with her rescue dog, Rudy, by her side. 



Senior Team of Industry Experts


Anna-lisa ulbrich

Vice President, Strategic Services
Expertise: Strategy, CRM, and Direct Marketing


Ann Martin Vitti

Director, Creative Services
Expertise: Art Direction and Design


Athena Spencer

Vice President, Strategic and Analytical Services
Expertise: Strategy, CRM, and Digital Marketing


Bethany Christie

Corporate Marketing Manager

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Calla Murphy

Account Director, CRM and Digital Services
Expertise: Catalog, Digital, and Content Creation


CharU Leininger

Senior Account Director, Data Monetization
Expertise: List/Insert and Data Monetization


Cheryl Piry

Senior Account Director, Acquisition Services
Expertise: Fundraising


Chrissie Sternberg

Vice President, Acquisition Services
Expertise: Strategy, CRM, and Direct Marketing


Don Yaffe

Vice President, Acquisition Services
Expertise: Compiled Data, Email, and B2B

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Jack Forder

Account Director, Acquisition Services
Expertise: Fundraising


Jim Whitford

Associate Vice President, Strategic Services
Expertise: CRM, Direct Marketing, and Data Analytics


Julie Mak

Senior Account Director, Acquisition Services
Expertise: Verticals, Co-ops, and Life Stage Targeting


Karen Fischer

Associate Vice President, Acquisition Services
Expertise: Verticals, Co-ops, and Life Stage Targeting


linda turchin

Vice President, Strategic Services
Expertise: Strategy, CRM, and Digital Marketing


Lori Keiling

Vice President, Acquisition Services & Alternate Media
Expertise: Direct Mail, Shared Mail, Package Insert, and Print Media

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lynn anne badurina

Vice President, Alternate Media
Expertise: Alternate Media, Email, and Social Media


Patricia Fasano

Vice President, Acquisition Services
Expertise: Verticals, Co-ops, and Life Stage Targeting


ReneE Barrentine

Director, Creative Services
Expertise: Copy, Production Management, and Design Review


Rob Santangelo

Director, New Business Development


Susan Isley

Vice President, Strategic Services
Expertise: Strategy, CRM, and Direct Marketing


Stephanie taylor

Associate Vice President, Acquisition Services
Expertise: Verticals, Co-ops, and Life Stage Targeting