Strategic Engagements

At Belardi Wong, we have a vast amount of experience across channels and functions. Clients and investors often call upon us to lead special projects – we have completed more than 1,000 of them in the last decade. Retailers come to us for help with answering critical business questions such as: How do we optimize our marketing investment dollars? How do we achieve X% growth in the next five years? What does the competitive landscape look like for our market? How do our results compare to our peer set? We also support investors pre- and post-transaction – from due diligence to annual planning to marketing optimization.

Here are some of the ways we provide support to our clients:

  • Five-year file growth planning

  • Marketing opportunity analysis

  • Measuring marketing effectiveness

  • Competitive benchmarking

  • Customer database development

  • Pre-transaction due diligence

  • Merchandising analytics

  • Market research

  • Ad hoc analytics

  • Vendor selection and management

If you have 10 things on your to-do list and only enough resources to get through 6, we have the resources and expertise to help you get through 7 to 10. Our team of experienced marketers have held senior level marketing positions at companies like Williams-Sonoma Inc., Eddie Bauer, Title Nine, Design Within Reach, Brooks Brothers, Toys R Us, and Home Depot, and we understand the challenges and opportunities that you face.