UniverseTrends™ is a proprietary market research tool developed by Belardi Wong, which monitors direct-to-consumer/ business file growth and decline across 12 major categories.
This market intelligence allows our clients and prospects to better plan and promote based on overarching industry trends. The results are determined using a unique ten-step process for compiling and auditing response-list metadata. Fueled by data gathered on hundreds of publishers, brands and organizations, results are updated on a quarterly basis.
The process includes the following:
• Secondary Market Research
• Web Site Qualification
• Data Card Qualification
• Database Entry
• Data Standardization
• Missing Data Look Up and Append
• Updates and Validation
• Metadata Category Aggregation
• Descriptive Statistics
• Analysis and Projection
Contact us to learn more about how we can provide additional in-depth customized reporting and benchmarking to further support your market research needs.