Here is how we do it:
First, we address your critical business questions and identify your business goals. We leverage our industry expertise to benchmark your business and identify baseline vs. stretch goals. Then, we provide research to aid in the planning of new initiatives and to better compete against your peers. This information, along with your actual marketing results and customer file metrics, are used to build specific, tangible, and quantifiable plans- short or long term- that achieve your business goals.
As data and technology have evolved, so have we. We leverage our unparalleled expertise in all offline and online marketing channels (from direct mail to social) to build an integrated marketing plan that optimizes your marketing investment dollars and increases response rates and customer file growth. We execute our recommendations with a relentless focus on best in class service and outstanding results.
We proudly call ourselves “data dorks.” We live and breathe your data and performance metrics just as you do. We know that when you win, we win. And we do not just provide the charts and graphs. In our collaborative team environment of subject matter experts, we interpret the data to identify how we can continue to optimize and grow your marketing effectiveness and customer file performance.
Our team delivers creative that is beautiful and compelling while never taking their eye off the end goal, which is always sales, profit and customer file growth for our clients. We provide everything from art direction to catalog design and for those clients who have in-house creative teams, we provide ongoing feedback and direction so that they can optimize their creative based on the best practices we see every day.